Case Studies

2 Halves brokered Accenture's Official Technology Partnership with the Six Nations Rugby Championship and also provided sponsorship consultancy services to Accenture across their overall rugby union sponsorship programme.

On the eve of the Hong Kong Sevens, World Rugby appointed SAP as the Official Technology Partner of the HSBC World Rugby Sevens Series. 2 Halves brokered this sponsorship and also managed the partnership on behalf of World Rugby.

At the Formula 1 British Grand Prix, Mercedes GP announced a long term partnership with the iconic British watch marque Graham-London. 2 Halves introduced the parties and brokered the official timing partner deal.

Upstream, a specialist mobile marketing company and the Brawn GP Formula 1 team entered into a unique partnership, together launching the first F1 racing game for Apple’s iPhone and iPod Touch where players were also racing for the chance to win a Mercedes-Benz SL Roadster. 2 Halves introduced the parties and brokered this mobile partnership.

Six Nations Rugby appointed Graham chronographs as the Official Timekeeper and Official Watch of the RBS 6 Nations Championship. 2 Halves brokered this deal and assisted the Six Nations in managing Graham’s partnership programme.

SAS Software, the largest privately owned software company in the world signed a sponsorship agreement to become the official data and competitive intelligence partner of the RBS 6 Nations. 2 Halves brokered this deal and managed SAS Software’s partnership programme with the greatest annual rugby tournament in the world.

2 Halves have provided strategic sponsorship and commercial advice to the Rugby Players Association for over 15 years. Working together with Damian Hopley, CEO the 2 Halves’ team designed and established the RPA’s business partnership programme which now includes prestigious partners such as Computacenter, HSBC, Aviva, BMW, Travelex and KPMG.

2 Halves worked with the Flora team at Unilever Bestfoods to increase the value gained by the brand from their sponsorship of the Flora Light Women’s Challenge – the largest women’s fun run in the UK.